Design stands out at the forefront of all products in our world; the content production, services, and communities that design impacts builds long term relationships with people. However, aspects of design are interpreted by individuals in varying degrees; those with visual disabilities such as sight, color blindness, and visual impairments that may affect how they view the world. In our current social climate design can be see, heard, and felt in various ways. As we advance in technology, products such as color blindness glasses, surgeries, design of touch, smell, and sound seep into our daily lives with interactive models and social media platforms. In the same vein, it is crucial to keep in mind disabilities of the general public and design products and advertisements accordingly.
In our current social atmosphere, design and especially product design is everywhere. With the help of social media platforms, one is consistently bombarded with some aspect of design. Creators and Influencers are either releasing their own product designs for their audience or they are advertising for various brands. For instance, Emma Chamberlain, a popular creator on YouTube, recently created her own coffee brand. The design of her product has gained great success, partly due to the fact that coffee is her “brand,” she uses it as an aspect of her personality, thus when her brand launched with her bright colors, fun logo, and creative text, it soared in sales.
As shown in the photo on the left, you can see the enthusiastic design of the coffee bags. The bright and fun colors align with her persona; the design did well because of her mass following and the good marketing and design utilized. In the last few years, with influencers gaining traction, many have gone on to do collaborations with brands or create their own products. I feel as though in our day and age design is decreasing in importance in some fields. Anyone with a mass following or audience generally will succeed with their design or product simply due to the fact that people trust and want to purchase and experience their brand. That being said, design both good and bad, has implications for our relationships, family, social lives, and our experiences. As consumers we are being sold products and their design often determines whether or not certain companies make good sales or bad.